What He Does
Peter helps companies build, improve, and more effectively measure marketing strategies that drive growth.
Background
Peter DeLegge is a veteran marketing executive and the founder of MarketingHire, a leading job platform for marketing, advertising, and PR professionals. He is a recognized marketing thought leader that brings senior-level digital marketing experience from Fortune 500 brands like Motorola, Aon, and ADT and consulting experience witn more than one hundred companies, from startups to Unilever.
At the core of Peter’s approach is a relentless focus on marketing accountability — connecting the right metrics to corporate strategy that the Finance team can believe in, not the hollow ROI claims typical in the marketing world. His reputation has been built on delivering results, ensuring that strategic initiatives consistently translate into measurable results with meaning to business objectives.
A Clear Pattern...
A Marketing Thought Leader With a Track Record of Delivering Companies Results
1
A Recognized Thought Leader
Peter’s insights, gained through leading marketing strategy and implementation, have helped shape the marketing profession. His publication, MarketingToday, reached marketers representing 70% of the Fortune 500 and earned recommendations from top-tier academic institutions, including Harvard, Yale, Wharton, Princeton, the University of Chicago, and Northwestern. It has also drawn praise from marketing luminaries like Seth Godin and Robert Bly.
Peter has delivered numerous presentations, notably the DMA’s annual national “marketing thought leader” keynote. He’s frequently shared his expertise as a guest lecturer at premier universities, including the University of Chicago’s business school and Northwestern. He’s been quoted in numerous marketing books by luminaries like Philip Kotler (the father of modern marketing), and in publications like Wired, Forbes, Inc, BtoB/AdAge, Direct, MarketingSherpa, Wall Street Journal, Folio, Entrepreneur, and more.
2
Experience Building Marketing Platforms from the Ground Up
Building on the success of MarketingToday, Peter recognized an opportunity to connect top-tier talent with industry-leading brands.
He founded MarketingHire, partnering with major US marketing associations like the AMA, BMA, DMA, and ARF, to deliver high-caliber candidates. The platform quickly earned the trust of well-known clients, including Microsoft, HP, Intel, 3M, and FedEx. It has also garnered widespread acclaim, from industry praise in MarketingSherpa and academic institutions to being ranked the #1 job site for marketing, advertising, and PR professionals by Money Magazine.
Today, thousands of marketers rely on MarketingHire each year to advance their careers.
3
Experience Working with C-Level Execs and Gaining CFO Buy-In
High-level strategy is only as effective as its execution. Serving in senior Fortune 500 roles, including Global eBusiness Strategy Director at Aon, Peter has a proven track record of collaborating with C-level executives to build pioneering enterprise programs. His strategic frameworks established best practices recognized by senior marketers at Microsoft and HP as being well ahead of the curve.
Above all, Peter bridges the gap between marketing and finance by strictly focusing on delivering results. At ADT, when the company mandated a 15% marketing department cut and layoffs, Peter brought hard data to the finance team. By proving the direct financial returns of his digital initiatives, he successfully reversed the cuts, avoided all job losses, and actually increased the digital marketing budget by $1 million.
4
Proven Success In a Diverse Range of Industries
Peter’s marketing expertise spans a broad spectrum of sectors, from technology to manufacturing to service industries. A quick study who rapidly adapts to new markets and technologies, he has successfully driven growth in technology (electronics, software, and SaaS), chemicals, financial services, testing services, and food products.
While the foundation of Peter’s career is deeply rooted in B2B marketing, his extensive B2C experience includes high-impact work with global brands like Motorola, ADT, Unilever, Firestone, and Blue Diamond, alongside strategic consulting for numerous music production software companies.
What Others Say
What Others Have Said
[Padmasree expressing her desire to work with Peter. She later attempted to persuade Peter to join her team as Technology Director.]
[Referring to Peter's plan to create an enterprise digital marketing program for Aon. Peter advised Pat as Aon's Global Director, eBusiness Strategy.]
Clients of Peter's Company, MarketingHire, Include:
